Brand
Guidelines

• Simplicity rules
• Consistent experience
• Embrace the power of B/W
• White space as the continent

Less is more. We want the logo to be instantly recognisable at all sizes and in all contexts.

• Simplicity rules
• Consistent experience
• Embrace the power of B/W
• White space as the continent

The clear space around the logo equals X — the height of the book in the seal. Nothing breaks this limit.

• Shield — trust
• Book — knowledge
• Star — insight

The seal alone is used as favicon, avatar and app icon. Clear space equals the height of the book.

• Red on neutral light backgrounds
• White on dark backgrounds
• Black on light backgrounds

The logo is white on darker backgrounds and black on lighter backgrounds. The red version is reserved for neutral light backgrounds.

• No stretching
• No recolouring
• No rotation or shadow

A few examples to guide correct usage. When in doubt, use the official files without modifying them.

The palette is essential: these colours are unique to Omniscient and should be synonymous with the brand. Red is used sparingly — for moments of action, assurance and statement.

Our secondary colours are gradients, to be used as backgrounds for core marketing visuals.

• Print + digital intertwined
• Swiss sensibilities
• Strong
• Safe
• Unique

Inter for all text and the interface. The Omniscient logotype is a locked design, distinct from the text font.

The colour seal is our base logo — on light or dark backgrounds.

The red android is our 3D object: always deep red, with a calm, omniscient presence.

The visual direction: red & black, visible data, Swiss luxury, cinematic depth. Photography and 3D imagery combined.

For key visuals, favour red "data" renders: matrices, corridors and data structures, set into the brand black.

LinkedIn banner · social card · interface.

Examples of the logo, typography, colours and imagery in use together.

Video-call backgrounds — OMNISCIENT.SWISS.

Swiss luxury signs every touchpoint: mountain, lake and chalet, marked by the crest.